Air Force 1

The Documentary

feature film, motion graphics, print

Thibaut de Longeville was invited by Nike to create a documentary film telling the story of Nike’s iconic and best-selling shoe: the Air Force 1.

Narrated by hip hop legend KRS-One, the film is not only the first feature-length film about one pair of shoes, it is also the first film about one single product in history.

Client

Nike

Director

Thibaut de Longeville

Trailer

BACK TO WORKS

The film was premiered at NYC’s Apollo Theater in the context of Nike’s first “World Basketball Festival”, screened at exclusive events across the globe, broadcasted on MTV2 during the network’s ‘1 Night Only’ special programming and presented as a series of episodes on Nike’s dedicated ‘1Thology’ website.

Opening Sequence

Mixing stop motion animation, video excerpts and motion graphics, the film’s opening sequence was conceived by Thibaut de Longeville and Arthur King and animated by Etienne Bolo and Vincent Dumond, using narrator KRS-One’s “Still #1” instrumental as the (perfect) opening statement soundtrack.

DJ Clark Kent “Can’t Stop, Won’t Stop” Cartoon

To magnify DJ Clark Kent’s ostentatious love story with Nike’s Air Force 1, we enrolled art director Arthur King and motion designer Pierre Dixsaut to create an original cartoon picturing the world renowned DJ / sneaker freak as the nutty superhero of the Air Force 1’s saga. The cartoon was featured exclusively in the film.

Film Poster

The film poster was conceived as a nod to early Nike advertisement designs, enhancing the idea that the film was a novelty item, navigating at the crossroads between documentary filmmmaking, advertisement and entertainment.

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Copyright © 2015

Do not reproduce without the expressed written consent of 360 Creative.

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