In The Boroughs
In the Spring of 2012, the New York Knicks launched their "Basketball In The Boroughs" themed evenings, presented by Chase.
360 Creative worked with directors Bobbito Garcia & Kevin Couliau to craft a series of vignettes paying homage to the way basketball is played and celebrated in every NYC borough from Brooklyn, Queens, and Manhattan to Staten Island and The Bronx.
The films were played at Madison Square Garden during N.Y. Knicks home games and on the N.Y. Knicks digital platforms.
New York Knicks
“Theme Night” Film
Using voice-over written and performed by Bobbito Garcia, footage from “Doin’ It In The Park” shot by Kevin Couliau and music by 20 Syl, the “Theme Night” film was crafted by Thibaut de Longeville and editor
David Couliau. Using the same template, the “Queens”, “Staten Island”, “Brooklyn”, “Bronx” and “Manhattan” borough vignettes were crafted by director Kevin Couliau and editor David Couliau.
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“Staten Island” Feature
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Do not reproduce without the expressed written consent of 360 Creative.
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