Quai 54:

Bring Your Game,

Not Your Name

entertainment, web series

360 Creative has been documenting the Quai 54 World Streetball Championship since day one, producing all content relative to the event for presenting sponsors Nike and Jordan Brand for the past 10 years.

 

In 2015, 360 Creative went above and beyond its duties and partnered with Quai 54 to produce a webseries exploring the competition and highlighting its biggest stories in an authentic, cinematic and stylish way.

Partner

Quai 54 World Streetball Championship

We produced an original 8 part web series recounting the adrenalin-fueled journey of some of the most emblematic teams throughout the tournament, from the early stages of their preparation all the way to the supreme World Streetball Championship title.

 

Director

Thibaut de Longeville

BACK TO WORKS

Episode 02:  Chicago vs. Paris

The webseries was broadcasted on the Quai 54 website and the Quai 54 YouTube Channel at the rate of 1 episode per week. Each episode was also relayed by key media partners in France (Yard, Basket Session, Basket USA), USA (slamonline.com) and China (LeTV), fueling the most passionate streetball fans throughout Europe and USA while garnering an average of 300K views per episode in China.

 

Episode 05: We Fly High (Dunk Contest)

The feature-length version was also broadcasted in China as an exclusive TV program on LeTV, reaching over 5 million homes in the world’s biggest basketball market.

Film Poster

Web Design + Social Content

In parallel, the Quai 54 stories further resonated through the 30+ Instagram features we have created and have shared with key accounts to further connect and engage with digitally savvy basketball fans.

We have also entirely revisited the event’s website in both its desktop and mobile versions, assisting Quai 54 to grow into its own media, with the ambition to interact year round with basketball & urban culture fans throughout the world.

 

Visit quai54.com for more

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Copyright © 2015

Do not reproduce without the expressed written consent of 360 Creative.

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