Quai 54 - Event Films

films

Held every summer in Paris, Quai 54 is the world’s one and only international streetball tournament.

 

360 Creative has been documenting the event since its 2003 inception, producing event reports for partners like Jordan Brand, Nike and Orange as well as several feature-length programs distributed on DVD and broadcasted on various TV networks throughout the world including BET, MTV and Canal +.

Client

2012 Event Film

Jordan Brand

Nike

Clef de Sol

Directors

2012 Event Video:

Kevin Couliau

 

2011 + 2010 Event Videos:

Thibaut de Longeville

Quai 54 held its 10th edition facing the Eiffel Tower in the Champ de Mars Gardens.

The event’s guests of honor were 2012 NBA Champion Ronny Turiaf, NBA Portland Trailblazers shooting guard Nicolas Batum and NBA OKC Thunder power forward / center Serge Ibaka. With over 6,000 fans in attendance, the event featured 16 international teams, exclusive performances by U.S. entertainer Wiz Khalifa and french rap artist Youssoupha, and live entertainment throughout the week-end.

3x Champions “La Fusion” took home the championship for the 4th time, earning the coveted title of “International Streetball Champions”.

The event’s 10th edition was broadcasted live on Quai54live.com in association with Nike’s World Basketball Festival initiatives.

 

2011 Event Film

The 2011 Event was held at Trocadero Gardens, facing one of the world’s most iconic landmarks: the Eiffel Tower. Team Jordan athlete / 2008 NBA Champion / 10X NBA All-Star / 2000 Olympic Gold medalist Ray Allen was the event’s guest of honor. With over 6,000 fans in attendance, the tournament featured 12 international teams and exclusive performances by U.S. entertainer Fabolous as well as French rap artist Rohff. French young guns “La Releve” took home the championship.

2010 Event Film

The 2010 event was held in a historic location facing Paris’s Museum of Modern Art: Palais de Tokyo. Team Jordan athlete / 3X NBA All-Star / 2008 Olympic Gold medalist Chris Paul was the event’s guest of honor.

The tournament featured performances by U.S. entertainers Fat Joe, MC Lyte and Lumidee as well as French hip hop supergroup Sexion D’Assaut.

Defending champions “La Fusion” became legendary when they won their 3rd championship in a row.

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