Quai 54

World Streetball Championship

identity, branding

As the Quai 54 event was celebrating its 10th anniversary, we created a new visual identity and branding program to project the Quai 54 brand into a new decade. Part of our strategy included rebranding the event as the “World Streetball Championship”.

 

Departing from the original logo we had created 10 years earlier, we created a streamlined and sleeker logo and visual identity, conceived to be used and easily adapted on all event / court signage items, all print and digital communication items, T-shirts, jerseys as well as collaborative Jordan Brand and Nike Basketball product.

Client

Clef de Sol

Creative Direction

Thibaut de Longeville,

Arthur King

Logo

Logo & Identity Design

Arthur King

Event Poster

Event Branding

Event Signage

Team Jerseys

Limited Edition Package

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