Quai 54

World Streetball Championship - 2015

film, product

360 Creative has been involved with the Jordan Brand & Nike Basketball sponsored Quai 54 World Streetball Championship since day one.

 

We created the tournament’s visual identity including its latest makeover, designed to evolve it from an annual event to a brand of its own.

 

For the past 12 years, we have been producing all content & imagery for the Quai 54 World Streetball Championship, in addition to managing its website and social media platforms.

Client

2015 Film

For 2015, we worked with event partners Jordan Brand, Nike Basketball and House of Hoops by Foot Locker to provide social media content as well as a 90 second film for Nike.

Jordan Brand / Nike Basketball

Film + Creative Direction

Thibaut de Longeville

BACK TO WORKS

Quai 54 Footwear & Apparel Collection

Our design department collaborated with Jordan Brand & Nike Basketball to create the “Quai 54 Innovation” capsule collection including T-shirts, baseball hats and five original footwear silhouettes inspired by the energy of the championship and the city of Paris.

 

This collection was released digitally on nike.com and retailed exclusively in France select outlets such as Nike Lab Paris, House of Hoops by Foot Locker Paris and Colette. The entire Quai 54 collection sold out within the two weeks following the event.

 

2015 Event Poster

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Copyright © 2015

Do not reproduce without the expressed written consent of 360 Creative.

BELLEVILLE

10ter RUE BISSON

75020 PARIS, FRANCE

T +33 (0)1 40 33 30 03

BROOKLYN

77 GARFIELD PLACE #3C

BROOKLYN, N.Y. 11215 USA