Quai 54 2016

Product Collection

product design

360 Creative has been involved with the Jordan Brand & Nike Basketball-sponsored Quai 54 World Streetball Championship since day one.

 

We created the tournament’s visual identity, designed to evolve it from an annual event to a brand of its own.

 

Client

Jordan Brand / Nike Basketball

Quai 54 Footwear & Apparel Collection

Our design department collaborated with Jordan Brand & Nike Basketball to create the 2016 Quai 54 Product Collection including T-shirts, bucket hats, hoodies and five original footwear silhouettes inspired by the energy of the Quai 54 World Streetball Championship and the city of Paris.

 

The footwear collection includes three pairs of performance shoes: the Air Jordan XXX Cosmos Quai 54 and the Kobe XI Quai 54 as well as three pairs of lifestyle shoes: the Air Jordan II Retro Quai 54, the Jordan Reveal Quai 54 and the Air Force 1 Flyknit low Quai 54.

 

This collection was released digitally on nike.com and retailed exclusively in France select outlets such as House of Hoops, Citadium, Pigalle Basketball, Opium, Shinzo and Colette.

Creative Direction

Thibaut de Longeville

Quai 54 identity design

Arthur King

Kobe XI Outsole & Tongue Design

Yue Wu

BACK TO WORKS

Air Jordan XXX Cosmos Quai 54

Jordan Reveal Quai 54

Air Jordan II Retro Quai 54

Nike Air Force 1 Flyknit Low Quai 54

Nike Kobe XI Low Quai 54

The Kobe XI low gets the Quai 54 treatment with a fresh new colorway and an amazing design on the tongue and the outsole created by multitalented french-chinese artist Yue Wu, brilliantly tying in the history and the culture of Paris playground basketball with the Black Mamba legacy.

FOLLOW US

Copyright © 2015

Do not reproduce without the expressed written consent of 360 Creative.

BELLEVILLE

10ter RUE BISSON

75020 PARIS, FRANCE

T +33 (0)1 40 33 30 03

BROOKLYN

77 GARFIELD PLACE #3C

BROOKLYN, N.Y. 11215 USA