Quai 54 2016
360 Creative has been involved with the Jordan Brand & Nike Basketball-sponsored Quai 54 World Streetball Championship since day one.
We created the tournament’s visual identity, designed to evolve it from an annual event to a brand of its own.
Jordan Brand / Nike Basketball
Quai 54 Footwear & Apparel Collection
Our design department collaborated with Jordan Brand & Nike Basketball to create the 2016 Quai 54 Product Collection including T-shirts, bucket hats, hoodies and five original footwear silhouettes inspired by the energy of the Quai 54 World Streetball Championship and the city of Paris.
The footwear collection includes three pairs of performance shoes: the Air Jordan XXX Cosmos Quai 54 and the Kobe XI Quai 54 as well as three pairs of lifestyle shoes: the Air Jordan II Retro Quai 54, the Jordan Reveal Quai 54 and the Air Force 1 Flyknit low Quai 54.
This collection was released digitally on nike.com and retailed exclusively in France select outlets such as House of Hoops, Citadium, Pigalle Basketball, Opium, Shinzo and Colette.
Thibaut de Longeville
Quai 54 identity design
Kobe XI Outsole & Tongue Design
BACK TO WORKS
Air Jordan XXX Cosmos Quai 54
Jordan Reveal Quai 54
Air Jordan II Retro Quai 54
Nike Air Force 1 Flyknit Low Quai 54
Nike Kobe XI Low Quai 54
The Kobe XI low gets the Quai 54 treatment with a fresh new colorway and an amazing design on the tongue and the outsole created by multitalented french-chinese artist Yue Wu, brilliantly tying in the history and the culture of Paris playground basketball with the Black Mamba legacy.
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Do not reproduce without the expressed written consent of 360 Creative.
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