Respect The Architects

film

Thibaut de Longeville was invited to create a film honoring Nike's Air Max 1 and its connection to Parisian culture.

Client

Nike

Director

Thibaut de Longeville

Motion Graphics + Print Design

Film

Arthur King

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From previous conversations with Nike design guru Tinker Hatfield, director Thibaut de Longeville knew that one of the Air Max 1's most innovative features had been inspired by the design of Paris's National Center for Arts and Culture, the Centre Georges Pompidou.

Indeed, “visible air” (also know as “the air bubble”, which still stands as one of Nike’s most recognized design and performance innovations) was inspired by Tinker Hatfield’s first visit at the Pompidou Center as a young architect and aspiring shoe designer.

The director decided to reveal this unknown yet inspiring story in this short film, highlighting the various parallells that can be drawn between these two icons of innovation, irreverence and bold design: the Pompidou Center (designed by Renzo Piano in 1977) and Nike’s Air Max 1 (designed by Tinker Hatfield in 1987).

The story resonated in the world of design, architecture and pop culture and has been a key reference ever since for anything Air Max.

Poster

The film featured stylish title sequences designed by Arthur King mixing design features of both the Air Max 1 and the Pompidou Center, which were also used as installation panels in Nike’s Paris Studio.

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