Hennessy Very Special
by Shepard Fairey
Visual artist / graphic designer Shepard Fairey was invited by Hennessy to create his own Limited Edition bottle of Hennessy Very Special.
We were hired by Hennessy to create the strategy, concept and design of the bottle launch events.
We worked hand in hand with the Hennessy team to outline the launch strategy and event concept, and collaborated with italian firm Sartoria to create the event design and to outline production guidelines that could be used by local Hennessy teams in every market.
Using our guidelines, the launch events were successfully held in 10 cities throughout the world including Los Angeles, New York City, Chicago, Miami, Tokyo, Johannesburg and more.
BACK TO WORKS
Event Entrance / Photo Installation, Los Angeles
Event Entrance Mandala, Los Angeles
Event Interactive Installation, Los Angeles
Kendrick Lamar performing at International Launch Event, Los Angeles
Shepard Fairey a.k.a. “DJ Diabetic” performing DJ set at International Launch Event, Los Angeles
DJ Booth / Stage Design
Kendrick Lamar & Shepard Fairey on stage at International Launch Event, Los Angeles
Event Exit, Los Angeles
Shepard Fairey “Peace” Mural supported by Hennessy - Los Angeles
Press Kit and PR Tools
Shepard Fairey greeting media and influencers at the International Launch Event PR Lunch
Tokyo Event Video
Copyright © 2015
Do not reproduce without the expressed written consent of 360 Creative.
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