Hennessy Very Special

by Shepard Fairey

event concept

Visual artist / graphic designer Shepard Fairey was invited by Hennessy to create his own Limited Edition bottle of Hennessy Very Special.

 

We were hired by Hennessy to create the strategy, concept and design of the bottle launch events.

We worked hand in hand with the Hennessy team to outline the launch strategy and event concept, and collaborated with italian firm Sartoria to create the event design and to outline production guidelines that could be used by local Hennessy teams in every market.

 

Using our guidelines, the launch events were successfully held in 10 cities throughout the world including Los Angeles, New York City, Chicago, Miami, Tokyo, Johannesburg and more.

Client

Hennessy

BACK TO WORKS

Event Entrance / Photo Installation, Los Angeles

Event Entrance Mandala, Los Angeles

Event Interactive Installation, Los Angeles

Kendrick Lamar performing at International Launch Event, Los Angeles

Shepard Fairey a.k.a. “DJ Diabetic” performing DJ set at International Launch Event, Los Angeles

DJ Booth / Stage Design

Kendrick Lamar & Shepard Fairey on stage at International Launch Event, Los Angeles

Event Exit, Los Angeles

Shepard Fairey “Peace” Mural supported by Hennessy - Los Angeles

Press Kit and PR Tools

Shepard Fairey greeting media and influencers at the International Launch Event PR Lunch

Tokyo Event Video

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Copyright © 2015

Do not reproduce without the expressed written consent of 360 Creative.

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