“BMW R9T Urban G/S: A Legend Returns”
Advertising
Client: BMW Motorrad / VCCP
Director: Dimitri Coste
Producer: Thibaut de Longeville
Dimitri Coste & 360 Creative were selected by BMW and its advertising agency VCCP to produce the latest BMW Motorrad campaign supporting the release of the new BMW R9T Urban G/S motorcycle.
“A Legend Returns: Hubert Auriol & The 1981 Paris-Dakar”
“A New Icon: The BMW R9T Urban G/S”
Titled “The Spirit of A Legend”, the campaign stars Paris-Dakar racing legend Hubert Auriol and motorcycle enthusiast Joy Lewis as they explore the early tracks of the famed desert rally both in Paris, France and Dakar, Senegal.
We produced all the film content for the campaign, including an 8 minute minimovie, four 60 second spots and a number of other digital formats used on BMW’s platforms.
