Quai 54: Bring Your Game, Not Your Name
Documentary Webseries
Partner: Quai 54 World Streetball Championship
Director: Thibaut de Longeville
360 Creative has been documenting the Quai 54 World Streetball Championship since day one, producing all content relative to the event for presenting sponsors Nike and Jordan Brand for the past 10 years.
In 2015, 360 Creative went above and beyond its duties and partnered with Quai 54 to produce a webseries exploring the competition and highlighting its biggest stories in an authentic, cinematic and stylish way.
We produced an original 8 part web series recounting the adrenalin-fueled journey of some of the most emblematic teams throughout the tournament, from the early stages of their preparation all the way to the supreme World Streetball Championship title.
The webseries was broadcasted on the Quai 54 website and the Quai 54 YouTube Channel at the rate of 1 episode per week. Each episode was also relayed by key media partners in France (Yard, Basket Session, Basket USA), USA (slamonline.com) and China (LeTV), fueling the most passionate streetball fans throughout Europe and USA while garnering an average of 300K views per episode in China.
The feature-length version was also broadcasted in China as an exclusive TV program on LeTV, reaching over 5 million homes in the world’s biggest basketball market.
