Diddy “King of Mount Vernon”
Animation
Client: Apple Music / Doubleday & Cartwright
Director: Yué Wu
Yué Wu was invited by Apple and our friends at Doubleday & Cartwright to create an animated short film to be distributed by Apple Music as a companion to Diddy’s “Can’t Stop Won’t Stop” documentary feature.
The team at Doubleday & Cartwright provided Yué with an exclusive audio interview of Diddy telling a story about a young Sean Combs trying to get on as a teenager, introducing himself to industry player Heavy D in a pizza shop and hustling his way into an internship at Uptown Records. This seemingly trivial anecdote actually marked his first official step in the music business, which eventually lead him to become the superstar / pop culture icon / billion-dollar mogul we all know today.
Yué created a 90 second animated short bringing this little-known story to life with his unique flavor, incorporating his trademark portraits, witty animations and his signature penmanship into an original, playful and contagiously funny piece.
“The King of Mount Vernon” and “Can’t Stop Won’t Stop” are currently on Apple Music.
