DJ Mehdi: Made in France • Motion Design
Motion design & VFX
Art direction: Thibaut de Longeville
VFX supervisor: Théo Lapiquionne
Motion designers: Matteo Cavarra, Théo Lapiquionne, Quirinus Franceschini, Adélaïde Faure, Armand Croisonnier, Arthur Pineau
Motion design interns: Kim Coudeville, Zeïnaba Fonsat
For the six-part documentary series DJ Mehdi: Made in France, 360 Creative designed and produced the motion graphics and visual effects package. The objective: to translate DJ Mehdi’s visual and musical universe into a dynamic, contemporary on-screen language.
Working closely with director Thibaut de Longeville, our team developed a visual system inspired by Mehdi’s artistic world — from early French rap aesthetics to French Touch era design codes.
Bringing a musical legacy to life
We animated family and archival photos, record covers, and music label logos, breathing new life into personal and cultural imagery that defined an entire generation. The resulting graphics provided rhythm, depth, and narrative continuity — bridging past and present while amplifying the emotion of Mehdi’s story.
Design process
Over 50 sequences were created, combining Adobe After Effects animation with AI-assisted photo restoration to enhance and modernize archival materials. The work was carried out both on-site and in close collaboration with the director and editing team to ensure seamless integration across the six episodes.
Public reception
The series has surpassed 10 million views on Arte and YouTube, earning the Best Audiovisual Creation award at Les Victoires de la Musique 2024. Our visual approach contributed to the series’ identity and tone — an homage to DJ Mehdi’s creative energy and enduring influence on French music culture.
