FIFA 22

We were commissioned by EA Sports and the brilliant team at Cinco Design to manage photography + video production (Paris segment) for the cover and marketing package of the FIFA 22 video game, starring soccer World Champion Kylian Mbappé.

This collaboration was our third time managing the Paris shoot production of the FIFA video game cover / marketing package for EA Sports and Cinco Design. For this project, we got to work with Paris-based photographer / director Cyril Masson, who handled both stills and video capture on the shoot.

12 weeks of preparation went into ironing out the details of an action-packed 120 minute shoot, which resulted in a cohesive and impactful set of visuals, including: one iconic video game cover, two “special edition” covers, 24 keyshots, 7 videos and a dynamic marketing package for the World’s #1 soccer video game.