“The Art of Blending” • Hennessy Artistry
Music Documentary Feature
Client: Hennessy
Director: Thibaut de Longeville
Hennessy invited Thibaut de Longeville to document its 2010 “Hennessy artistry” event series, curated by Grammy award-winning band The Roots and trailblazing recording artist Q-Tip.
The concert series featured a star-studded cast of performers, including music icons Chaka Khan, Ron Isley (The Isley Brothers), Bobby Brown, Erykah Badu and Ice Cube as well as hot new talents such as Jay Electronica, Mike Posner, Daniel Merriweather
and more.
Thibaut de Longeville created an exclusive 30 minute documentary as well as 3 thematic features highlighting key Hennessy artistry concepts: "Guest Curators The Roots & Q-Tip", "Mixing Old School and New School", and "Blending Musical Genres".
Shot in a stylish black and white "jazzumentary" style, the film featured exclusive interviews, live performances and behind-the-scenes footage shot in Chicago, Miami, Detroit, Los Angeles and New York City.
The 30 minute feature was only available to Hennessy artistry fans via an innovative digital set-up which allowed it to premiere on facebook in key Hennessy markets including USA, South Africa, Nigeria and India.
The documentary gathered rave reviews by film and music critics alike, and was celebrated as an outstanding piece of culture by fans throughout the world.
