Hennessy x Ryan McGinness
Print Communication & Event Concept
Client: Hennessy
Concept + Creative Direction: Thibaut de Longeville
Book & Print Communication Design: Alexander Wise
We have been working with Hennessy as their dedicated global communication agency for the Very Special brand, offering tailor-made services designed to perform in the brand’s key markets.
For the release of the Hennessy Very Special Limited Edition by contemporary artist Ryan McGinness, we have assisted the global Hennessy team in defining key storytelling angles to market the release, creating all print communication tools to promote it, as well as creating event concepts and comprehensive production guidelines to be applied by local agencies in markets such as: USA, Russia, China, South Africa, Canada and more.
Coffee Table Book
We conceived and created all communication tools related to the releases of the collaboration, notably a 100 page Limited Edition coffee table book including interviews, stories, original artwork and photography exploring the collaboration.
Press Kit
We also wrote copy for all press releases and designed the press kit as well as graphic templates for launch event invitations.
