My Zen TV • The Well-Being Channel
Brand Identity & Broadcast Design
Client: Cofites
Creative Direction: Thibaut de Longeville
Logo & Motion Design: Vincent Dumond
Media group Cofites hired us to create a new visual identity and a new branding system for My Zen TV, a television network entirely dedicated to wellness and well-being, available to 20 million subscribers in 40+ countries though 120+ platforms.
We created a new logo and a new corporate identity program as well as the full rebranding package of the channel, including station IDs, show idents, on-air promos, advertising breaks, “coming next” promos, lower thirds, and all of the network’s new branding items.
Logo
The new logo we created for My Zen TV takes its roots in the universal symbol of zen: the ensō, a circle representing enlightenment, strength, elegance, and perfect balance.
The circular logo exists as both a full disc and an outline design, with the seven letters of “My Zen TV” organized as a perfect circle within the circle, and each of the letters equally positioned around a circular-shaped “e”.
The entire identity is based on minimalism inspired by japanese aesthetics and notions of simplicity, natural grace and tranquility.
Station IDs
Our station IDs were conceived as a series of « video postcards » representing situations, notions and atmospheres of well-being. The network’s logo and tagline are inserted as the center piece of each one of these idents, allowing for playful interaction between the logo and the characters / situations represented in each vignette.
Ad breaks
On-Air Promos
Print Applications
The new branding we created for My Zen TV is set to revitalize the network’s image and further cement its position as the #1 destination for all content and services related to wellness.
