NikeLab x Pigalle “From Pigalle With Love”
Branded Content • Collaboration Film
Client: Nike
Director: Thibaut de Longeville
To support the release of its latest collaboration with Pigalle, NikeLab invited Thibaut de Longeville to create a minidocumentary starring Pigalle brand founder / designer Stéphane Ashpool.
The film explores Pigalle’s DNA and its creative process, showcases what Pigalle Basketball stands for, and celebrates the Summer 17 NikeLab x Pigalle collaboration.
The film was featured on nike.com and screened in Paris, Tokyo and Los Angeles at energy events supporting the release of the collection.
