Quai 54 2023 • Social Media Content
Content production
Client / Partner: Quai 54
Strategy & creative direction: Thibaut de Longeville
Design Team
Art direction: Alexander Wise
Live assets design production: Arthur Pineau
Social Team
Head of Social Media & Content Production: Malik Djoulait
Social Media Manager: Syra Sylla
Social media content creators: Ouassim Temmam, Jeremy Debeuré, Léo Landry, Majda Errami
Video + Reels: Jordan Rao, Ilyes Benyoucef, Selim Chelbi, Matteo Cavarra
Image Retouch: Matteo Cavarra, Théo Lapiquionne, Anouk Laplace
Social media publishing team: Lena Timera, Virginie Duval, Vanina Dorla
Event photographers: Ouxu Cheng, FX Rougeot, Yassine Hajji
360 Creative has been involved with the Jordan Brand-sponsored Quai 54 World Streetball Championship since day one. We created the tournament’s visual identity, designed to enable the venture to evolve from an annual event into a brand of its own.
Our multi-platform content creators were provided with a graphic toolbox and usage guidelines to produce and brand live content during the event, creating an engaging digital experience for the 300K+ followers watching the event remotely.
The live coverage created by our teams was followed by 15M+ viewers on the Quai 54 platforms, was heavily reposted by event participants, and generated the biggest engagement to date for any social media content around Quai 54.
Photo production
Live event coverage
Post-event website
After each edition of the event, we curate original content featured in a post-event site covering the event’s highlights, product collection imagery and other items true to the Quai 54 experience.
Along with the Quai 54’s social media platforms, the Quai 54 website is the #1 information resource for the 100K+ people visiting the website in the months before and after the event.
