Quai 54 Futures

Quai 54 Futures is an international youth basketball tournament held in Paris, created to spotlight the next generation of global talent within the Quai 54 ecosystem. The event brings together teams from around the world, bridging grassroots competition with the prestige of the world’s most iconic streetball tournament. 360 Creative designed the event’s logo and visual identity as a forward-looking system that reflects progression, movement, and ambition. The logo is built around the letter F, formed from forward-facing arrows to symbolize growth and momentum.

Supported by Jordan Brand, the Futures semi-finals and finals take place on the main Quai 54 court, placing emerging players on the sport’s biggest stage and firmly anchoring the tournament within the culture and legacy of Quai 54.