Reebok City Series
Brand Content • Ambassador Campaign
Client: Reebok
Director: Jules Renault
Jules Renault was commissioned by Reebok and advertising agency Isobar to create a series of films featuring star dancer / choreographer / TV personality Fauve Hautot running, dancing and playing in the streets of Paris, Tokyo and New York while sporting Reebok’s latest “City Series” collections inspired by each of these iconic capitals.
The films were used on Reebok’s digital platforms to promote the collections, as well as on Fauve Hautot’s social media outlets, generating positive awareness and visibility about the collection and the brand’s partnership with its star ambassador.
