Betclic “Beaucoup Trop Intenses”
Advertising
Client: Betclic
Agency: La Fourmi
Director: Cédric Dubourg
Deliverables
4 x 8” TV Billboards
1 x 30” TV Commercial + digital version
2 x 15” TV Commercials + digital versions
We were commissioned by award-winning sports advertising agency La Fourmi to produce a series of commercials for betting application Betclic.
Directed by Cédric Dubourg, the spots present a series of comedic situations highlighting the difference between watching a football game with and without using the betting app, with characters going wild when game results match their bets while using Betclic, illustrating the tagline “Your games become way too intense with Betclic”.
The main TV spot features French rapper Gradur, who has been serving as the face of the application’s OOH print campaigns, as well as a cameo from betting community influencer Pfut.
To accommodate the production needs, we had to conceive and build four different stage sets in one location, including a living room, a car garage, a fitness center and a kebab restaurant.
Betclic "Trop Intense - Dans le salon” (TV Billboard - 8”)
Deliverables included a 30 second TVC, 2 x 15 seconds TVCs, 4 x 8 seconds TV billboards, and 30+ variations of the billboards customized for France's leading soccer TV shows, including "Canal Football Club”, “Ligue 1 Exclusif" and “Le Vrai Mag".
Betclic “Trop Intense - Dans la voiture” (TV Billboard - 8”)
From script to finish, the entire production was contained within five weeks, allowing Betclic to launch an impactful campaign leading the kickoff of Ligue 1 Uber Eats and the Ligue 2 BKT, the French National soccer leagues.
Betclic "Trop Intense - Au kebab” (TV Billboard - 8”)
All live action was shot over two days in the Paris region, and the seven films as well as the 30 collateral assets were delivered within three weeks of the first shoot day.
Betclic “Trop Intense - Au bar” (TV Billboard - 8”)
Our production also accommodated the shooting of photo stills used in a series of OOH billboards which ran nationwide throughout the championship. The stills were shot by photographer Rémi Issaly, directly echoing the concept and the script of each TV billboard, and solidifying the impact of the campaign across channels.
Broadcasted before and after every game of the Ligue 1 Uber Eats, the spots premiered the French national league's kickoff and were played throughout the football season.
