Courir “Sneaker Spirit”
Advertising
Client: Courir
Agency: Carré Noir / Publicis
Director: Thibaut de Longeville
Deliverables
Theatrical Edit: 30 seconds
Digital Edits: 2x 30 seconds - 16:9 / 4:5 formats
Retail Edit: 45 seconds - 9:16 format
Instagram Story: 3 x 15 seconds - 9:16 format
YouTube Pre-roll: 10 seconds - 16:9 format
France’s #1 sneaker retailer Courir commissioned director Thibaut de Longeville to bring its new “Sneaker Spirit” campaign to the screen.
The film was conceived by agency Carré Noir / Publicis with the objective of solidifying Courir’s status as the leading fashion + lifestyle sneaker retailer in France, with a focus on its offerings in the womens category.
Thibaut brought the agency’s concept to life with flavor and precision, presenting a succession of colorful scenes celebrating the “Sneaker Spirit” as seen by Courir.
The director added several layers to the script, selecting a contagious song from the cult 1970s Brooklyn, Bronx & Queens Band for the film’s soundtrack and staging a stylish and funky choreography of characters (well, mostly feet) to the tune, all set in picturesque and evocative indoor and outdoor Parisian settings.
The 30” spot was shot and edited to fit both horizontal and vertical formats, with priority placed on the 4:5 (for mobile) and 9:16 (for retail screens) formats.
The film is being distributed across all of Courir’s digital and social media platforms, including the retailer’s Instagram, Facebook and YouTube channels, and is currently playing in the retailer’s 40+ stores network and was also screened in movie theaters nationwide throughout 2020.
