Can-Am “Born From The Toughlands”

We were approached by Sid Lee's Paris office of to produce a campaign for Canadian quad company Can-Am. To capture their latest models we tapped photographer and motorsport enthusiast Dimitri Coste to take on the challenge. Two days were spent shooting on the rugged hills of the Lake District in north-west England. Five key shots and 35 secondary images were used across the brand’s physical and digital platforms.