Cuisine Ouverte
Broadcast Design
Client: France 3 / Tout Sur L’Écran
Creative Direction: Thibaut de Longeville
Art Direction & Broadcast design: Alexander Wise
Music: Grown Kid Music
Deliverables:
Logo
Show ident
Broadcast design package
We were invited by Michelin-starred Chef Mory Sacko’s team and Tout Sur L’Écran Productions to work on Mory’s first television show on France 3, “Cuisine Ouverte”.
Logo & Typeface
We created a logo symbolizing both the show’s “C.O.” initials and two stylized food plates. We used Futura PT typeface to create the logo, and also used it across all broadcast design elements including billboards, character and location lower thirds, liners and information pop-ups.
Broadcast design package
The broadcast design package we created for the show included character and location lower thirds, as well as templates to display the show’s special features: chef Mory Sacko’s original recipes and cooking recommendations.
The logo’s “food plate” icons are used as a key element to generate on-screen information, including lower thirds and Mory’s cooking recommendations.
We worked with our friends at Grown Kid Music to create the show’s music theme, a key identifier of the show’s atmosphere.
The show has been breaking audience records since it started airing on France 3.
