C Jamy
Broadcast Design
Client: France 5 / Eléphant & Cie.
Creative Direction: Thibaut de Longeville
Art Direction & Broadcast design: Alexander Wise
Deliverables:
Logo
Show ident
5 Show segment jingles
Broadcast design package
We were commissioned by our friends at Elephant & Cie to create the logo, motion graphics and broadcast design package for TV host / science expert Jamy Gourmaud’s new show on France 5: “C Jamy”.
Logo
The logo we created for C Jamy represents a distinctive feature of host Jamy Gourmaud’s on-screen personality: his glasses. The “glasses” icon also serves a fun symbol of knowledge and curiosity, two main drivers of the show’s editorial content.
Color palette + Segments + Typeface
We used the Montserrat typeface across all broadcast design elements, and created a color palette with 5 distinct colors to identify the show’s 5 editorial segments.
Information system
We used the logo’s “glasses” icon as a key feature of the show’s information system.
Show segments, editorial headlines, lower thirds, data pop-ups and all the information featured on screen is generated by the glasses icon, with colors differentiating each segment switching through a “wink” in the icon.
We also created a grid using circular shapes to further identify the show’s singularity while allowing dynamic and colorful transitions between the various information screens.
On-screen data
The show includes a lot of data to be featured on screen throughout the show segments. We created a simple, playful and functional “data cloud” grid system, allowing information to appear o screen as if generated by the show’s “glasses” logo.
The “data cloud” is color coded for each show segment, contributing to make each segment distinct while maintaining a cohesive look throughout the show.
The show has been one of France 5’s audience favorites since it started airing on the network.
