“Face Of Trace”
On-air brand promo idents
Client: Trace
Creative Direction: Thibaut de Longeville
Films: Thibaut de Longeville, Nicolas Bénac
Motion Graphics: Vincent Dumond, Wanka
Following-up with the success of the rebranding we’ve operated over their 4 TV networks, Trace Television commissioned us to create a series of autopromo idents starring south african supermodel Joelle Kayembe as the first official "Face of Trace," to be pictured in stylized settings representing each network’s editorial direction and its matching color codes.
We produced over 35 HD brand idents emphasizing Trace’s color coding systems while presenting Joelle Kayembe as the official face (and body) of the Trace group.
