“Trace Kids”
On-air brand promo idents
Client: Trace
Creative Direction: Thibaut de Longeville
Films: Jules Renault
Rahzel The Godfather of Noyze, one of the world’s most notorious beatbox artists, performs beatbox / a’ccappella versions of hip hop and R&B hits from the past 10 years, going from Kanye West’s “Jesus Walks” to Justin Timberlake’s “Sexyback” including classic Busta Rhymes, Aaliyah and Wu-Tang Clan tracks.
This series of “We Love Hip-Hop and R&B” idents was very popular on air and inspired a digital “History of Hip-Hop” version with beatbox artist Eklips which generated over 30 million views online.
