Hennessy Music: 250 Years of Passion
Brand Anniversary Print Tool Design
Client: Hennessy
Director: Thibaut de Longeville
360 Creative wrote, designed and produced a 300 page coffee table book celebrating Hennessy’s unique history with music, going back to the brand’s creation in 1765.
Authored entirely by Thibaut de Longeville, the “Hennesy x Music” book represents the most extensive research, compilation and selection of stories, images and archives ever completed about Hennessy’s unique history with music.
The book was presented in a luxurious cardboard casing printed with metallic red ink, in a packaging effort comparable to music collection box sets.
This 300 page coffee table book details the brand’s various initatives in the world of music from 1765 to present day, encompassing all musical genres: classical, jazz, soul, R&B, hip-hop, pop, electronica and world music.
The book outlines the unifying thread between all of Hennessy’s music initiatives throughout the years with the ambition to serve as a music marketing bible to regional marketing managers and PR executives across its markets.
The book also breaks down how Hennessy was embraced by recording artists (most notably hip hop artists), who have referenced the brand in over 2,500 songs, making Hennessy “The most mentioned spirits brand in music history” - a fact revealed by our research.
