Invitation au Voyage
Broadcast Design
Client: Elephant Productions / Arte
Art Directon: Alexander Wise
Motion Design: Vincent Dumond
Invitation au Voyage is a magazine program aired daily on Arte, the franco-german cultural TV channel. Its objective is to let viewers discover destinations around the globe through the eyes of historic cultural figures. Drawing on influences from MC Escher and René Magritte we came up with an "imaginary space" to transport viewers from one location to another.
The logo title set in Acier, a typeface designed by french affichiste AM Cassandre, echoes back to the 1930s golden age of leisure travel.
The opening sequence was designed to incorporate footage from each episode’s destinations, serving as a visual table of contents.
Moodboard
