Jordan x Quai 54 • 2018 Product Campaign
Photoshoot Production
Client: Jordan Brand
Photographer: Julia Noni
Working closely with Jordan / Nike’s Paris creative studio, we coordinated the production of a multi-platform campaign presenting the 2018 Jordan x Quai 54 product collection.
Harnessing the fluorescent direction of the collection, the key concept of the campaign was to apply bold hits of color to raw Parisian environments.
The color-driven and graphics-heavy approach created a distinctive, unexpected and immediately recognizable look for the campaign.
Product / Collection Shoot
With the aim of featuring both Quai 54 basketball athletes as well as local influencers in Parisian urban environments, the campaign was shot by fashion photographer Julia Noni, known for her usage of bold color backgrounds as well as her talent for composition.
We shot a series of images showcasing the full collection as well as a set of images spotlighting the Quai 54 x Air Jordan footwear.
Campaign Guidelines
We supplied Jordan Brand with full guidelines detailing the usage of the assets we produced and provided templates for adaptations across all platforms including print, digital and mobile.
Campaign Applications
We produced a set of still images as well as animated video assets, which were used extensively in social media, retail applications and on giant screens in the Quai 54 arena during the event itself.
Retail Guidelines
A separate set of guidelines was developed specifically for the look and feel of the retail environments, including recommendations on material, furniture design as well as product and imagery display supports.
Retail Applications
The retail design concepts were put on full display in the Jordan Bastille flagship store as well as on the Quai 54 pop-up shop, amongst other retail locations.
The 2018 collection was the most successful collection of the Jordan x Quai 54 partnership to date, with the Jordan III SE Quai 54 selling out on the day of its release and the entire collection selling out within weeks.
