Quai 54 • 2018 Event Marketing & Social Media
Social Media Content
Client: Quai 54
Creative Direction: Thibaut de Longeville
Art Direction: Alexander Wise
Our team manages the Quai 54 digital platforms and produces all the assets designed to promote the basketball event and its various partnerships across all platforms.
Adopting a "social first" design approach, we revamped the graphic layouts and video content for optimal viewing on mobile devices. We also designed a custom typeface to create a unique and cohesive voice across platforms.
Promotional Assets
Over 200 assets were produced in the lead up to the event highlighting the basketball tournament, the dunk contest, the entertainment as well as the event’s super-charged atmosphere.
The assets were conceived and produced to accommodate all social media platforms formats, including Instagram stories, Instagram feed, Facebook and Snapchat, all proclaiming one call-to-action: “get your tickets now”!
Organized in its biggest arena to date, the event was sold out on both days, with 10,000+ spectators attending the event over the week-end.
Event Websites
We’ve re-designed the event’s website in 2018 to create a mobile-first interface easy to update as event programming information confirms, and easy to use for the 50K+ people visiting the website in the months before and after the event.
For each edition of the event, we produce original content to be featured on two versions of the website: a pre-event version designed to communicate all information relative to the Quai 54 event, the Jordan x Quai 54 product collection and its other partnerships, as well as a post-event version featuring videos of the event’s highlights as well as photo galleries, product collection imagery and other items true to the Quai 54 experience.
Live Story Coverage
Community managers were provided with a graphic toolbox and usage guidelines to produce and brand live content during the event, creating an engaging digital experience for the 50K+ followers watching the event remotely.
The most viewed clip of the entire event was captured by our team, and was featured on ESPN’s SportsNation TV program in The United States, generating the biggest exposure of the week-end for the event.
