Just For Kicks

Documentary Feature

Production Partners: Caid Productions, Program 33
Broadcasting & Distribution Partners: Canal +, Spike TV, Arte, Studio Canal, Image Entertainment, Presidio Corporation
Directors: Thibaut de Longeville, Lisa Leone
Motion Graphics: Arthur King

"Just For Kicks" is the first documentary dedicated to sneaker culture, and one of the most vivid testimonies of the impact hip hop and street culture have had on major corporations over the past 30 years.

Interviews

Posters

Film Trailers

“Sneaker Culture”

Tracing the origins of sneaker culture from NYC breakdancers and graffiti-artists in the 1970s through the style revolutions led by Run DMC, Michael Jordan & Spike Lee and the likes of Jay-Z, 50 Cent, Pharrell Williams, Futura, Stash and Haze, “Just For Kicks” demonstrates not only how New York street culture took over the world, but also went corporate.

“My Adidas”

One of the film’s most emblematic features is the story behind Run DMC’s “My Adidas”. The film reveals the unknown song which inspired the 1986 hit and documents how the rap group’s phenomenal success lead Adidas to grant the group a $1 Million deal, inking the first endorsement deal between a sports company and a non-athletic entity in history.

The film presented exclusive testimonies of the architects behind this global pop culture landmark as well as never-before-seen archives of Run DMC performing the song, addressing messages to Adidas executives and going on the road to promote their signature line.

“Stick-Up Stories”

The film premiered at the Tribeca Film Festival in 2005 and was selected in over 40 international film festivals including the Sheffield International Documentary Festival, Res Fest, Leipzig Documentary Festival, Amsterdam Documentary Festival, Urban World, San Francisco Black Film Festival, NY Latino Film Festival, Bangkok Film Festival and The USVI Film Festival where it was awarded “Best Documentary” and “Best Film” in 2005.

“The Sneaker Collector”

Filled with obsessive compulsive collectors, fashion victims and street smart players who go weak-kneed at the sight of a pristine pair of white-on-white "uptowns," the documentary is a must-see for every doorman whose favorite phrase is "no sneakers."