Le Monde de Jamy
Broadcast Design
Client: France 3 / Eléphant & Cie.
Creative Direction: Thibaut de Longeville
Art Direction & Broadcast design: Alexander Wise
Deliverables:
Logo
Show ident
Broadcast design package including animated liner, lower-thirds, infographics and end credits templates
We were commissioned by our friends at Elephant & Cie to create the logo, motion graphics and broadcast design package for TV host / science expert Jamy Gourmaud’s new show on France 3: “Le Monde de Jamy”.
Logo
The logo for “Le Monde de Jamy” symbolizes our blue planet, as explored and decrypted by science expert Jamy Gourmaud.
As the logo spins around to become a stylized circular shape, it also serves as a “magnifying glass” which we use to highlight information displayed on screen.
Typography
We used the Montserrat typeface to create the logo, and also used it across all broadcast design elements including lower thirds, liners and infographic pop-ups.
Magnifying glass
We used the logo’s circular shape and “magnifying glass” concept as a key feature to generate information on screen.
The “magnifying glass” effect is used both to highlight information and generate dynamic / “eye-catching” transitions throughout the show.
Color palette
We created a color palette with 4 distinct colors allowing to adapt the logo and some of the key broadcast design items to the show’s editorial themes.
Infographics
The show includes a lot of scientific data and infographics to be featured on screen throughout the program as well as a 3D character representing host Jamy’s avatar, which comes on screen to decode / explain some of the data provided.
We used our “magnifying glass” system to generate dynamic infographic pop-ups, and also created a “tracing paper” graphic as a functional backdrop to display data while evoking the precision required in science and engineering.
We also created graphic guidelines for data to be featured on screen with large numeric info alongside minimalistic / stylized 2D scientific items (thermometers, measurement cups, etc.), creating a cohesive look throughout the show.
