Quai 54 2017

Event Design & Event Promotion

Client: Quai 54
Creative Direction: Thibaut de Longeville
Art Direction: Alexander Wise
Web Design: Vincent Dumond

360 Creative has been involved with the Jordan Brand-sponsored Quai 54 World Streetball Championship since 2003. We created the tournament’s visual identity, designed to enable the venture to evolve from an annual event to a brand of its own.

For the 2017 event we enriched the Quai 54 identity package by adding red and blue into the mix reflecting the event’s Parisian roots. We created a bold yet flexible graphic system based around diagonal color-blocking that was applied across digital, video and physical assets. The arena branding elements also benefited from this updated color palette.

Event Website

Social Media Content

Over 280 social media assets were produced for distribution on Snapchat, Instagram and Facebook as well 13 video assets to promote visibility and sales in the month leading up to the event.