Quai 54 World Streetball Championship
Logo Design, Brand Identity, Print Design
Client: Quai 54
Creative Direction: Thibaut de Longeville, Arthur King
Logo & Identity Design: Arthur King
360 Creative has been involved with the Nike Basketball / Jordan Brand-sponsored Quai 54 World Streetball Championship since day one. We created the tournament’s visual identity, designed to enable the venture to evolve from an annual event to a brand of its own.
As the Quai 54 event was celebrating its 10th anniversary, we created a new visual identity and branding program to project the Quai 54 brand into a new decade. Part of our strategy included rebranding the event as the “World Streetball Championship”.
Departing from the original logo we had created 10 years earlier, we created a streamlined and sleeker logo and visual identity, conceived to be used and easily adapted on all event / court signage items, all print and digital communication items, T-shirts, jerseys as well as collaborative Jordan Brand and Nike Basketball product.
Typeface
Event Poster
