Quai 54 2021 • Event Design
Event Design / Branding
Client / Partner: Quai 54
Creative Direction: Thibaut de Longeville
Art Direction & Design: Alexander Wise
360 Creative has been involved with the Jordan Brand-sponsored Quai 54 World Streetball Championship since day one, starting in 2003. We created the tournament’s visual identity, designed to enable the venture to evolve from an annual event into a brand of its own.
The consistency between the visual language used in the event design, the product collaborations design and in our social media marketing assets is a key component of the Quai 54’s success as both an event and a brand.
For the 2021 event, we created a minimalistic yet distinctive look, using the court, the arena and screen content to tell a design story at the crossroads between African design inspiration, Parisian flair and classic Jordan colors.
Design story
Our event design package included:
• A bespoke “Quai 54” graphic wordmark inspired by traditional West African fabric patterns, which was used as a primary source of composition for screen content graphics
• A graphic package made of parallel lines echoing the “fabric pattern” design story, to be used in key features of the court design
• A black / red / white color palette paying tribute to classic Jordan colors
Court design
This visual identity system was applied to all aspects of the 2021 arena, facing the Eiffel Tower: the court, the stands, as well as video content displayed on giant screens set up around the arena were all branded using our design package.
Held in one of the most iconic locations of its 16-year history with design features conceived to encourage both on & off-court image capture, the 2021 event offered an elegant and distinctive look which allowed to generate iconic imagery and to elevate visibility for the event and its partners throughout the global basketball + urban culture media landscape.
