Quai 54 2021 • Event Marketing & Social Media Content
Social media strategy + Assets design + Content production
Client / Partner: Quai 54
Strategy & creative direction: Thibaut de Longeville
Marketing assets art direction & design / production: Alexander Wise, Eva Poteloin, Théo Lapiquionne
Social media managers: Malik Djoulait, Syra Sylla
Social media content creators: Ouassim Temmam, Jeremy Debeuré, Léo Landry, Rayan Boudjema
Social media publishing team: Ijeoma Ofomata, Virginie Duval, Halima Traoré
Event photographers: Ouxu Cheng, Yoann “Melo“ Guerini, Hugues Lawson-Body, Florence Pernet, Yassine Hajji
360 Creative has been involved with the Jordan Brand-sponsored Quai 54 World Streetball Championship since day one. We created the tournament’s visual identity, designed to enable the venture to evolve from an annual event into a brand of its own.
Our team also manages the Quai 54 digital and social media platforms and produces all the assets designed to market and promote the basketball event and its various partnerships across all platforms.
For the 2021 edition, we produced original content and marketing assets designed to promote both the event and its Jordan collaboration product line.
Event marketing assets
Over 200 marketing assets were produced in the lead up to the event highlighting the basketball tournament, the dunk contest, the entertainment as well as the event’s super-charged atmosphere.
The assets were conceived and produced to accommodate all social media platforms formats, including Instagram stories, Instagram feed, Facebook and Tik-Tok, all proclaiming one call-to-action: “get your tickets now”!
The event was sold out one week before the event, with 5,000+ spectators attending the event over the weekend.
Event websites
For each edition of the event, we produce original content to be featured on two versions of the Quai 54 website: a pre-event version designed to communicate all information relative to the Quai 54 event, the Jordan x Quai 54 product collection and its other partnerships, as well as a post-event version featuring videos of the event’s highlights as well as photo galleries, product collection imagery and other items true to the Quai 54 experience.
Along with the Quai 54’s social media platforms, the Quai 54 website is the #1 information resource for the 100K+ people visiting the website in the months before and after the event.
Live event coverage
Our community managers were provided with a graphic toolbox and usage guidelines to produce and brand live content during the event, creating an engaging digital experience for the 50K+ followers watching the event remotely.
The coverage created by our teams was followed by +100K viewers on the Quai 54 platforms, was heavily reposted by event participants, and generated the biggest engagement to date for any social media content about / around Quai 54.
Partner brands integration
To bookmark live event features, we created specific branded assets designed to integrate event partners within our live story coverage. These assets contributed to generating awareness and visibility about these partnerships for the 60K+ followers watching the event and/or interacting with its social media outlets remotely.
The cohesive visual language used across all marketing / communications platforms was a key component of both the 2021 event and its collaborative product line’s success.
