Quai 54 • 2021 Photography + Live reporting + Social media content
Digital / Brand Content
Client: Quai 54
Strategy & creative direction: Thibaut de Longeville
Production: Flore Biet
Project manager: Malik Djoulait
Photographers: Ouxu Cheng, Yoann “Melo“ Guerini, Hugues Lawson-Body, Florence Pernet, Yassine Hajji, Vincent Corrion
Videographers / social media content creators: Jeremy Debeuré, Léo Landry, Rayan Boudjema, Ouassim Temmam
Editorial: Syra Sylla
Deliverables:
Event photography
Video features
Social media assets
The Quai 54 basketball event returned in 2021 and was held in one of the most iconic locations of its 16-year history, facing the Eiffel Tower.
We have been documenting the event since its first edition in 2003, shooting both video and photography at each edition.
The imagery we have created around the event has been a key component of the venture’s success and has been used for social media, editorials as well as brand content, commercials and more.
For the 2021 event, we have focused our efforts on capturing content for the Quai 54’s social media platforms, drafting an all-star team of photographers, copy writers and social media content creators to produce live event reporting as well as legacy content pieces.
The team documented the event’s action-packed schedule, including men and women basketball games, dunk contest, music performances, dance shows as well as Jordan x Quai 54 collection sightings and special appearances from personalities attending the event.
Live event coverage
The coverage created by our teams was followed by +100K viewers on the Quai 54 platforms, was heavily reposted by event participants, and generated the biggest engagement to date for any social media content about / around Quai 54.
The Quai 54’s social media platforms were the #1 destination for image reporting throughout the event week-end, and our imagery was also used by event partners Jordan brand and Gorillas on their respective platforms.
