Quai 54 x Jordan Brand • 2025 Product Design Collaboration

360 Creative has been involved with the Jordan Brand-sponsored Quai 54 World Streetball Championship since day one, starting in 2003. We've been invited to collaborate on the designs of the Jordan x Quai 54 footwear and apparel collections for the past 5 years. We co-designed a full capsule collection including t-shirts, hats, accessories, shorts and 5 footwear styles.

The 2025 Quai 54 design story was code named “Graphics Driven”. The idea being to tap into the super-charged visual energy of the motorsports world and more specifically France’s rich history in the domain.

360 Creative designed a set of motorsports inspired graphics that was shared with the Jordan Brand footwear and apparel teams.