Quai 54 x Jordan Brand • 2025 Product Campaign
Photography Campaign
Client: Jordan Brand
Creative director: Thibaut de Longeville
Photographer: Yoann "Melo" Guerini
Head of production: Flore Biet
Producer: Charlotte Giral
Talent: Dominique Malonga, Nadir Hifi, Genezio
Young athletes: Isaac Ramphort, Eva
Stylist: Aurélie Campagne
Stylist assistant: Marguerite Bones
Set designer: Yvie West
Makeup artist: Alexia Amzallag
Makeup artist assistant: Kenya Vallet
Hair stylist: Estelle Andria
Line producer: Hugo Obert
Production coordinator: Jonathan Monot
Photographer assistant: Jeremy Cardoso
Photographer agency: SpiceClub, Deux Yeux
1st assitant director: Margaux Guillemard
2nd assistant director: Nina Perquis
Light assistants: Antony Corandi & Camille Suils Porte
Production manager: Sasha Obert
Production assistants: mec_lmbda, ned_bcn & Georges Jack
Post-production: Nightshift Paris
Introducing the new Jordan x Quai 54 collection, inspired by the raw energy of the Parisian basketball community, authentic street biker style and the Jumpman’s rich motorsport legacy. Whether on the courts or in the streets, excellence is not achieved by fitting in, but by standing out. It’s not about status, it’s only about the fire that burns within.
Let your game do the talking, and make the hustle look easy.
Working closely with Jordan / Nike’s Paris creative studio, we coordinated the production of a multi-platform campaign presenting the 2025 Jordan x Quai 54 product collection.
CREATIVE / PRODUCTION APPROACH
• Studio / Indoor location
• Highly-energized cast
• In-your-face attitudes & cast direction
• Composed shots with layered information
• Footwear & key product featured as hero shots
Hero protagonists
Dominique Malonga
As the main female protagonist of the 2025 Jordan campaign, Dominique Malonga represents the future of women’s basketball. The first European female player to dunk in a game, she brings power, elegance, and inevitability to the court. French-Cameroonian and raised in Grand Paris - from Mont-Valérien to PB18 - her story is rooted in the city’s streets and global in its reach. With her WNBA draft moment arriving this April, Malonga stands at the intersection of legacy, culture, and what comes next.
Nadir Hifi
Dubbed “The Prince of Paris,” this two-time Quai 54 MVP has become the unmistakable face of Paris Basket Club - and a symbol of the city’s new basketball era. Known for a fearless, high-octane game built on blistering speed, lethal step-backs, and audacious three-pointers, he embodies the confidence and creativity that defined the 2025 Jordan campaign. A natural fit for a shoot celebrating culture, performance, and Parisian attitude.
Product shots
