United
Brand Identity & Advocacy Campaign
Client: Nike
Creative Direction: Thibaut de Longeville
Design: Richard Bertetic
Motion Design: Vincent Dumond, Raphaël Dahan
We created the identity, wrote the manifesto and produced all print and video assets for the CSR program of France’s national soccer team.
This Nike program called “United” used the tagline “Nos Différences Nous Unissent” (“Our differences bring us together”, which is sown into every national team jersey) as its federating motto.
