Honda e “Dreamers”

Honda’s global agency Sid Lee commissioned director Thibaut de Longeville to shoot two new spots presenting Honda’s very first electric car, the Honda e.

The all-new, all-electric Honda e is a dream made real with its unique combination of dynamic performance, refined comfort and cutting-edge technology.

The films highlight the design features of this groundbreaking new car, as experienced by two avant-garde designers / real-life “dreamers” who have both been recognized as trailblazers in their respective fields: esteemed Swiss industrial designer / MIT teacher Christophe Guberan and cutting-edge Israeli fashion designer / artist Noa Raviv. Both designers were invited to discover the car in advance, share their thoughts on the vehicle and explore the parallels between the car’s design features and their own approach to design.

Thibaut collaborated on set with photographer Benedict Redgrove to maximize simultaneous video production and photo production efforts, capitalizing on a sleek, minimalistic and futuristic environment designed to support and magnify this story.

The films were produced in collaboration with photo production house Saké Paris who was in charge of producing the stills for Honda’s global campaign, while color grading, 3D work and VFX were performed at Cheat in London, UK.

The films were used on Honda’s digital and social platforms, and enthusiastically relayed by numerous design-focused media outlets.

While not yet available to the public, the all-new Honda e can already be reserved at reserve.honda.co.uk