FIFA 23
Advertising
Client: EA Sports
Agency: Cinco Design
Photographer / Director: Carles Carabi
Deliverables:
Main cover package photos
2 “Special edition” cover package photos
4 Sets
28 Keyshots
We were commissioned by EA Sports and the brilliant team at Cinco Design to manage photography (Paris segment) for the cover and marketing package of the FIFA 23 video game, starring soccer World Champion Kylian Mbappé and Australian superstar Sam Kerr.
This collaboration was our fourth time managing the Paris shoot production of the FIFA video game cover / marketing package for EA Sports and Cinco Design. For this project, we got to work with Barcelona-based photographer Carles Carabi, who handled the stills capture on the shoot.
15 weeks of preparation went into ironing out the details of an action-packed 120 minute shoot, which resulted in a cohesive and impactful set of visuals, including: one iconic video game cover, two “special edition” covers, 28 keyshots and a dynamic marketing package for the World’s #1 soccer video game.
