Quai 54 2022 • Event Marketing
Social media strategy + Assets design
Client / Partner: Quai 54
Strategy & creative direction: Thibaut de Longeville
Design Team
Art direction: Alexander Wise
Marketing assets design & production: Eva Poteloin, Enora Romero Diago
Social Team
Head of Social Media & Content Production: Malik Djoulait
Social Media Manager: Syra Sylla
Social media content creators: Ouassim Temmam, Jeremy Debeuré, Léo Landry, Majda Errami
Video + Reels: Jordan Rao, Ilyes Benyoucef, Selim Chelbi, Matteo Cavarra
Image Retouch: Matteo Cavarra, Théo Lapiquionne, Anouk Laplace
Social media publishing team: Lena Timera, Virginie Duval, Vanila Dorla
Event photographers: Ouxu Cheng, FX Rougeot, Yassine Hajji
360 Creative has been involved with the Jordan Brand-sponsored Quai 54 World Streetball Championship since day one. We created the tournament’s visual identity, designed to enable the venture to evolve from an annual event into a brand of its own.
Our team manages the Quai 54 digital and social media strategy; designing, producing and publishing a full campaign to market and promote the event and its product collaborations across all platforms.
Over 200 marketing assets were produced in the lead up to the event highlighting the basketball tournament, dunk contest and live music performances as well as the super-charged atmosphere. Tickets were sold out two weeks before the event, with 6,500+ spectators attending over the weekend.
Design Assets
All marketing assets were developed from the original visual package we created to tie all initiatives related to Quai 54’s 2022 Edition.
The 2022 design package includes:
• A bespoke “Quai 54” graphic wordmark / pattern inspired by traditional African fabric motifs
• A color story reflecting the indigo dying process
Pre-event website
For each edition of the event, we design and curate original content featured in two versions of the Quai 54 website: a pre-event site to promote all information relative to the event, the Jordan x Quai 54 product collaboration and other partnerships; and a post-event site featuring the event’s highlights, product collection imagery and other items true to the Quai 54 experience.
Along with the Quai 54’s social media platforms, the Quai 54 website is the #1 information resource for the 100K+ people visiting the website in the months before and after the event.
Partner brands integration
To bookmark sponsored event features, we created specific branded assets designed to promote event partners within our live story coverage. These assets contributed to generating awareness and visibility about these partnerships for the 60K+ followers watching the event and/or interacting with its social media outlets.
