Quai 54 x Jordan Brand • 2022 Product Design Collaboration
Product Design
Partner: Jordan Brand
Creative Direction: Thibaut de Longeville
Art Direction: Alexander Wise
360 Creative has been involved with the Jordan Brand-sponsored Quai 54 World Streetball Championship since day one, starting in 2003. We've been invited to collaborate on the designs of the Jordan x Quai 54 footwear and apparel collections for the past 5 years. We co-designed a full capsule collection including t-shirts, jerseys, hoodies, shorts and 4 footwear styles.
Design Inspiration
The central theme of the 2022 collection is "Indigo", referencing both this unique palette of blue hues and the traditional dying process commonly used to design garments throughout West Africa.
Jordan x Quai 54 Footwear
The 2022 Air Jordan x Quai 54 footwear collection included two styles of the Air Jordan VII Quai 54 2022, the Air Jordan 1 Mid SE Utility Quai 54 2022, the Jordan Luka Dončić I Quai 54 as well as the promo-only Jordan XXXVII Quai 54.
We worked hand in hand with the Jordan design team on where and how to translate our design package to the footwear designs.
Jordan x Quai 54 Apparel
We created the graphics featured on the entire apparel collection, and collaborated with the Jordan team to design some of the cut & sew standouts such as the Jordan shooting shirt and the Jordan x Quai 54 hoodie both featuring large color panels and large panels featuring our graphic pattern.
