Quai 54 2022 • Event Design
Event Design / Branding
Client / partner: Quai 54
Creative direction: Thibaut de Longeville
Art direction & design: Alexander Wise
Motion design: Théo Lapiquionne
Design production: Eva Poteloin, Enora Romero Diago
360 Creative has been involved with the Jordan Brand-sponsored Quai 54 World Streetball Championship since day one, starting in 2003. We created the tournament’s visual identity, designed to enable the venture to evolve from an annual event into a brand of its own.
For the 2022 event we created a distinctive, colorful look. The court, arena and big-screen content telling a design story using indigo hues with red highlights and striped patterns.
The consistency between the visual language used in the event design, the product collaborations design and in our social media marketing assets is a key component of the Quai 54’s success as both an event and a brand.
Design Inspiration
The central theme of the 2022 collection is "Indigo", referencing both this unique palette of blue hues and the traditional dying process commonly used to design garments throughout West Africa.
Court design
This visual identity system was applied to all aspects of the 2022 arena, facing the Eiffel Tower: the court, the stands as well as signage were all branded using our design package.
Giant Screen Graphics
Held in one of the most iconic locations of its 17-year history with design features conceived to encourage both on & off-court image capture, the 2022 event offered an elegant and distinctive look which allowed to generate iconic imagery and to elevate visibility for the event and its partners throughout the global basketball + urban culture media landscape.
