Quai 54 2023 • Event Design
Event Design / Branding
Client / partner: Quai 54
Creative direction: Thibaut de Longeville
Art direction & design: Alexander Wise
Motion design: Théo Lapiquionne
Design production: Arthur Pineau
360 Creative has been involved with the Jordan Brand-sponsored Quai 54 World Streetball Championship since day one, starting in 2003. We created the tournament’s visual identity, designed to enable the venture to evolve from an annual event into a brand of its own.
The consistency between the visual language used in the event design, the product collaborations design and in our social media marketing assets is a key component of the Quai 54’s success as both an event and a brand.
Design Inspiration
For the 2023 event we created a design story referencing the roman numeral XX and the colors of the Pan-African flag, reflecting the heritage of many of the event’s participants and followers.
