Quai 54 x Jordan Brand • 2023 Product Design Collaboration

Product Design

Partner: Jordan Brand
Creative Direction: Thibaut de Longeville
Art Direction: Alexander Wise

360 Creative has been involved with the Jordan Brand-sponsored Quai 54 World Streetball Championship since day one, starting in 2003. We've been invited to collaborate on the designs of the Jordan x Quai 54 footwear and apparel collections for the past 5 years. We co-designed a full capsule collection including t-shirts, jerseys, hoodies, shorts and 4 footwear styles.

Design Inspiration

A design story was developed referencing the roman numeral XX and the colors of the Pan-African flag, reflecting the heritage of many of the event’s participants and followers.

Jordan x Quai 54 Footwear

The 2023 Air Jordan x Quai 54 footwear collection included the Air Jordan III Quai 54 2023, the Air Jordan I Low Quai 54 2023, the Jordan Luka Dončić II Quai 54 as well as the promo-only Jordan XXXVIII Quai 54.

We worked hand in hand with the Jordan design team on where and how to translate our design package to the footwear designs.

Jordan x Quai 54 Apparel

We created the graphics featured on the entire apparel collection, and collaborated with the Jordan team to design some of the cut and sew standouts such as the Jordan shooting shirt and the Jordan x Quai 54 hoodie both featuring large color panels and large panels featuring our graphic pattern.