Quai 54 2024 • Event Marketing

Social media strategy + Assets design

Client / Partner: Quai 54
Strategy & creative direction: Thibaut de Longeville
Art direction: Alexander Wise

Social team
Head of social media & content production: Malik Djoulait
Social media manager: Syra Sylla
Social media content creators: Ouassim Temmam, Jeremy Debeuré, Léo Landry, Majda Errami
Video + reels: Jordan Rao, Ilyes Benyoucef, Selim Chelbi, Matteo Cavarra
Image retouch: Matteo Cavarra, Théo Lapiquionne, Anouk Laplace
Social media publishing team: Lena Timera, Virginie Duval, Vanila Dorla
Event photographers: Ouxu Cheng, FX Rougeot, Yassine Hajji

360 Creative has been involved with the Jordan Brand-sponsored Quai 54 World Streetball Championship since day one. We created the tournament’s visual identity, designed to enable the venture to evolve from an annual event into a brand of its own.

Our team manages the Quai 54 digital and social media strategy; designing, producing and publishing a full campaign to market and promote the event and its product collaborations across all platforms.

Over 200 marketing assets were produced in the lead up to the event highlighting the basketball tournament, dunk contest and live music performances as well as the super-charged atmosphere. Tickets were sold out two weeks before the event, with 6,500+ spectators attending over the weekend.